heartwell nyc cardiology

a social strategy that built trust and online credibility for a cardiologist

problem

Dr Lara Oboler and her practice lacked a social presence and wanted to improve her reach with younger demographics.

solution

We created a framework for quick, bite-sized social videos that drove engagement, built trust, and solidified Dr Oboler as a trusted care provider with valuable expertise and knowledge.

Dr. Lara Oboler is a reputable, trusted cardiologist in Manhattan. She has decades of experience and a strong patient-care-driven approach to medicine.

We worked together to revamp their website, build a social media strategy that delivers, and consistent branding that keeps the patients engaged with their care provider at every step of their journey. On top of that, we redesigned our analytics from the ground-up to improve our results measurement and improve decision-making.

Our #1 leading message throughout the campaign was: who you choose for healthcare matters. We made that theme prominent throughout the site and social presence. This strategy helped differentiate MWH from their competitors and highlight them as the trusted, experienced, and premier choice for womens healthcare on the Upper East Side.

Click here to see what we've created.

As well, Dr. Lara Oboler opened a new venture: HeartWell STAT Imaging in Midtown Manhattan. HeartWell STAT Imaging is a rapid / emergency ultrasound imaging service. Their niche is emergency imaging - if it's 3 in the morning or a weekend, and you've got symptoms of a life-threatening condition like DVT ( deep vein thrombosis ) or worse - pulmonary embolism, it's important to get screening immediately, because time matters when it comes to your health. You can learn about Dr. Lara Oboler's new venture and see the work we've done by visiting heartwellstatimaging.net

year

2024

timeframe

ongoing

tools

Video, Social, Editing