manhattan womens health
a brand modernization for web and social media discovery
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problem
Manhattan Womens Health had a fractured brand identity, lacked a social presence, and had a dated website.
solution
Redesigned brand identity, tailored social strategy, and renewed website with updated information and improved analytics
Manhattan Womens Health is a prominent, established OB/GYN practice in Manhattan's Upper East Side. They've got decades of experience working with women's health and are a trusted care provider in their community.
We worked together to revamp their website, build a social media strategy that delivers, and consistent branding that keeps the patients engaged with their care provider at every step of their journey. On top of that, we redesigned our analytics from the ground-up to improve our results measurement and improve decision-making.
Our #1 leading message throughout the campaign was: who you choose for healthcare matters. We made that theme prominent throughout the site and social presence. This strategy helped differentiate MWH from their competitors and highlight them as the trusted, experienced, and premier choice for womens healthcare on the Upper East Side.
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